MEET OUR PRINCIPAL
Brooke Haughey has over 20 years' experience helping top global professional services firms think big and execute flawlessly.
Having led teams across disciplines that include strategic planning, brand management and creative services, competitive intelligence, key client programs, client feedback, marketing technology, budget, business development training, and practice management, she understands how to leverage the business propositions behind the big ideas into distinctive, meaningful results.
Brooke has spent more than a decade conceptualizing and running record-breaking integrated marketing and client development campaigns and internal programs for some of the biggest opportunities to hit the legal field, including cybersecurity, innovation, and ESG ("Environment, Social, and Governance") issues. She understands the business principles behind complex legal issues and how to translate them into measurable initiatives, and can expertly navigate the complexities of building global cross-functional teams for optimal success.
She is passionate about engaging with clients to create meaningful strategies with results they can believe in, and loves nothing more than the challenge of tackling something that's never been done before.
EDUCATION
B.A. International Business & Marketing
(Dual Concentration)
The George Washington University
SELECTED SPEAKING ENGAGEMENTS AND PUBLICATIONS
"Innovation Greenhouse, A New Model for Client Engagement," - Bloomberg Law, May 2021
"Attention will be paid: differentiate your thought leadership from the crowd," - LMA National Conference, 2018
"Identifying Competitive Blind Spots: How adopting a Key Client Focus Redefines the Competition," - Competitive Intelligence in the Modern Law Firm, June 10, 2010
"Conquering Competitive Intelligence - How to Build a Program Without Breaking the Bank," LMA Capital Chapter, January 2010